our mission
It's a new kind of bike shop, or maybe an older kind of bike shop.
We offer rentals, friendly and helpful service, very useful accessories, new and used bicycles, fleet management and sales, and a community resource for bicycling newbies and acolytes alike.
Our focus is on non-competitive bicycling. It's not that we don't love racers, we do, after they've showered. But - you can get race gear at any quality bike shop in town. Our accessories are oriented towards everyday bicycling: wearing normal clothing, keeping safe, schlepping all of your stuff, watching out for thieves, trying to keep comfortable. We strive to be attentive to your needs, and to help make the joyful experience of riding a bicycle accessible to everyone.
Maybe our unofficial motto should be this: It's more fun to ride a slow bike fast than a fast bike slow.